India and United Nations Development Programme (UNDP) jointly launched the "In Our LIFEtime" campaign at a side event of COP 27 in Egypt to inspire young people to promote sustainable living. The acronym LIFE stands for Lifestyle for Environment. The Prime Minister presented the concept of LiFE on November 1, 2021, at COP26 in Glasgow.
Union Minister for Environment, Forest and Climate Change Bhupender Yadav said, “One of the key stakeholders is the youth of today. Developing an understanding of the LiFE among the younger generations is essential for fostering responsible consumption patterns and influencing the lifestyle choices of the generations to come to make them Pro-Planet-People.”
The Union Minister further added that young people are adept at popularising new habits; embracing technologies and are best placed to contribute to the fight against climate change. The minister also motivated the youth to make low-carbon career choices and adopt such lifestyles as a part of their everyday life.
Support from Global Leaders:
Global leaders from all over the world have supported the campaign. Prime Minister of Nepal Sher Bahadur Deuba expressed the need for positive change, individual actions and behaviours as a critical part of the climate solution.
Former Prime Minister of the United Kingdom Liz Truss said, “ Mission LiFe is all about helping people make greener choices and live more sustainable lives. Let’s keep making these long-term choices, let’s keep leading the way and take another big step forward, together.”
Prime Minister of Mauritius Pravind Kumar Jugnauth also extended his support by stating that “Policy reforms and economic initiatives are not enough to save our planet. Lifestyle changes at the individual level and behavioural changes at the community level are needed to reduce the strain on the environment.”
India aims for tangible climate outcomes:
The launched campaign gives a global call for ideas from youth across the world. The youth will be encouraged to submit their climate actions which are sustainable and scalable that can be shared globally.
The application closes on the next World Environment Day, i.e. 5th June 2023. The indicative themes for the submissions, include:
Sustainable Water Management
Waste Management
Energy Efficiency
Biodiversity Conservation
Sustainable Fashion
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